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Okaya ventures into e-2W space, launches experience centre in India

Okaya e-2W (Source: Okaya Power Group)

Empowering green travel, Okaya EV, the electric vehicle division of Okaya Power Group, has announced that it has unveiled an exciting range of Electric Scooters (E-Scooters) amidst great anticipation and fanfare. 'Okaya electric two-wheelers 'boasts stunning modern looks and are equipped with cutting-edge latest technology. Together with the launch of these versatile new-age Electric 2 Wheelers, Okaya EV has also launched its experience centres in Delhi and Jaipur.

Designed exclusively for Indian road and weather conditions, Okaya E-Scooters are also equipped with all the required technologies to manage the increasing volatility of Indian power conditions. Okaya's Electric 2Wheelers are available in four variants, both in VRLA Lead Acid Battery and Lithium Iron Phosphate (LFP) Battery. Offered in a multitude of colors from white, red, blue to black, green, brown, and beige, Okaya EV has launched these electric two-wheelers in two variants: AvionIQ series and ClassIQ series.

Okaya EV has already set up a manufacturing plant in Baddi, Himachal Pradesh with its plans of starting another plant in Haryana for the seamless supply of these state-of-the-art E-Scooters. Meanwhile, Okaya EV has also announced three more manufacturing plants spread over 34 acres to be launched in Neemrana from 2023 to 2025.

Mr. Anil Gupta, Managing Director, Okaya Power Group said, "Combined with two state-of-the-art research and development centers exclusively for Electric Vehicles in India and one overseas, OKAYA EV is uniquely placed to bring out electric two-wheelers and bikes of future. Further, to ensure seamless supply of these electric two-wheelers, we aim to open showrooms as well as distribution and service centres all across the country. Moreover, we have immediate plans to roll out four products under this segment in this financial year and all these products would be fully made in India and add velocity to the Government's dream of one crore Electric Scooters on Indian roads by 2025."

Through electric two-wheelers, Okaya EV has addressed three major problems which are preventing consumers from going electric. The first problem which consumers faces are the lack of the availability of good quality spares and services as most of the electric scooters sold in the country are import-based. Moreover, these vehicles are not suitable for Indian roads hence consumers have to suffer. The second problem is that a lot of startups are selling Electric Scooters in the country but they lack proper infrastructure, finances, and professional support to handle the supply chain. The third problem is that currently most of the electric scooters manufacturers in India come from their petrol scooter manufacturing background with hardly any expertise in the electric vehicle industry.

However, Okaya EV believes that in electric scooters what matters is its battery, electronics, and software. Okaya EV is uniquely qualified to make India proud in the electric scooter industry due to its 31 years of expertise in battery manufacturing, coupled with 35 years of electronics excellence through Microtek and 19 years of Okaya Infocom software experience. Further Okaya is supplying batteries in the EV segment since 2016-17 and is supplying EV Chargers, charging stations since 2019, thus emerging as a key player in India's mission to create EV Charging infrastructure. As a group, it has over 11 crore satisfied customers being serviced in over 4,60,000 villages and towns with its own service team and well-developed spares and product distribution system across India.

Okaya Power Group has vast experience of handling consumers who live in areas with extreme weather conditions, and its Research and Development wing has chosen battery technology that gives 97 percent more cycle life to batteries and works well even at 50-degree Celsius temperature. Safety has been the key criterion in choosing batteries for electric scooters that are thermally very stable. With vast experience of Microtek, OKAYA EV has Chargers, Controllers, and Battery management systems that can withstand extreme power conditions.

With prices ranging from Rs. 39,999 to Rs 60,000, Okaya E-Scooters are available all across the country. 

Author : Moulin Oza
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