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Hero Electric launches three new dealerships to strengthen its network in Tamil Nadu

Sohinder Gill, CEO, Hero Electric.

India's leading E3W maker Hero Electric has inaugurated three new dealerships in the state of Tamil Nadu, namely Alpha Motors in Tirunelveli, DK Motors in Vellore, and Elite Motors in Ranipet. To strengthen its network ce and fasten EV adoption across the country, the company is aiming to establish 1000 touchpoints with its dealers and partners.

The new dealership centres will offer both sales and service space, allowing customers to choose their desired electric two-wheeler followed by seamless aftersales service, said Hero Electric.

Sohinder Gill, CEO, Hero Electric, said, "The electric two-wheeler demand is on the rise given increased awareness and better infrastructure. We at Hero are happy to welcome Elite Motors, DK Motors, and Alpha Motors to our networks to further expand our presence in Tamil Nadu. Fronting the EV revolution and promoting clean mobility solutions, there has been increased e2W demand beyond Tier 1 markets."

"We intend to set up a robust dealership network and service outlets for a comprehensive EV owning experience. At Hero, it is our constant endeavor to transform the mobility space in India, and with Tamil Nadu being one of our priority markets, we will continue to expand our presence further", he added.

Hero dealerships are evolving as per customer requirements to offer a more convenient, personalized, innovative, and digitalized experience. At the newly inaugurated Hero dealerships, customers can choose from a range of electric scooters as per their commuting requirements, according to the company.

Adding further, Haridas K Nair, Regional Head, Hero Electric further added, "We are delighted to build on our distribution ecosystem and enhance partnerships across the region to bring forth our products in the smaller centres. We at Hero stand for commitment, trust, and support to create strong relationships for our consumers to greener mobility solutions, improved services, and encourage them to make the smart move by contributing to the EV shift."

Hero Electric also claims that its e-scooters are equipped with the latest technological upgrades for customers, along with a 5-year warranty across its lithium-ion range of electric scooters. It covers the complete scooter (except the battery and the charger) with no hidden conditions or extra cost to the riders. 

Author : Dhiyanesh Ravichandran
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