Volkswagen's Power Day signals that traditional automakers are fast catching up with EV behemoth Tesla. Could the German automaker surpass Tesla's EV sales by 2025? Probably, and it could be sooner than anticipated. 

Volkswagen AG held its first-ever EV 'Power Day' on March 15, unveiling big plans of the Volkswagen Group for e-mobility.

Garnering over one million viewers worldwide, the two-hour live stream outlined the Group's ambitious technology roadmap for EV batteries and charging infrastructure up to 2030.

With an impactful Power Day, followed by the company's annual meeting, Volkswagen AG's shares saw a historic 21 percent boom on March 16, reaching a record high of €309.40. Reports suggest this was the highest share price since the €352.59 recorded before the 2008 financial crisis.

So, what exactly did Volkswagen announce?

At the core of the company's technology roadmap are two key pillars: first, advancing battery technology to get higher-performing, low-cost batteries. And second, vigorously expanding the public fast-charging network globally to boost the adoption of EVs.

Standard Battery to Bring Down Cost

The automaker is striving to make significant advances with the battery system for all its components right through the cell. In addition to the planned in-house production, Volkswagen expects enormous cost benefits with the rollout of the new unified cell which is prismatic instead of the currently used pouch- and cylindrical-style design. The unified cell is set to be launched in 2023 and will be installed in up to 80 percent of all EVs in the Group in 2030.

"This one-size-fits-all cell design will radically reduce costs of battery by up to 50 percent," said Herbert Diess, CEO - Volkswagen AG.

At present, the higher cost of battery systems has been the main factor for the higher cost of e-cars. Volkswagen is aiming to gradually reduce battery costs in the entry-level segment by up to 50 percent and in the volume segment by up to 30 percent by moving to standard battery.​

​"On average, we will drive down the cost of battery systems to significantly below €100 per kWh. This will finally make e-mobility affordable and the dominant drive technology," said Thomas Schmall, Volkswagen Group Board Member for Technology and CEO of Volkswagen Group Component.

While the endgame for the German automaker is solid-state cell battery – Volkswagen anticipates that transition to take place only by the middle of the decade. For now, the prismatic unified cell offers the best conditions for the transition to the solid-state cell.

Reports suggest Volkswagen's shift to new unified cell prismatic batteries and plan to install a bulk of its EVs to a different battery cell design in the next two years has come as a bit of a shock to LG Energy Solution and SK Innovation – the two South Korean battery-giants which supply the Volkswagen with its current technology. Both the battery-providers are known to have invested heavily in pouch production sites in the United States, Europe, and Asia.

Inhouse Battery Production

Volkswagen also shared its plans to secure the supply of battery cells beyond 2025.

To achieve this, the company plans to establish six giga factories that will produce cells with a total energy value of 240GWh (40GWh each), some of these giga factories will be set by Volkswagen, while others in collaboration with partners from across Europe.

​As the battery cell production substantially increases from these factories, it will gradually reduce the cost of batteries.

The production of the cells will be concentrated at the Swedish 'Northvolt Ett' giga factory in Skellefteå, and the giga factory in Salzgitter (operated by Volkswagen) to produce the unified cell for the volume segment from 2025.

Global EV Fast Charging Network

Beyond batteries, Volkswagen will be expanding the global public fast-charging network five times of what it is today to correspond to a third of the total demand predicted in Europe for 2025. It intends to operate about 18,000 public fast-charging points on the continent by 2025 with its partners.

​"We will make charging as easy as fuelling by strengthening our charging network in Europe, the US and China," Diess said.

The Group signed a series of strategic partnerships in addition to the joint venture with IONITY.

Volkswagen wants to establish about 8,000 fast-charging points throughout Europe together with BP. The fast-chargers with a charging capacity of 150 kW will be installed at a total of 4,000 BP and ARAL service stations, with the majority of these in Germany and Great Britain. In cooperation with Iberdrola, SEAT S.A., Volkswagen will cover the main traffic routes in Spain.

The three partners estimate, considering the expected evolution of the EV fleet in Spain, the roll-out of a network of around 350,000 urban and interurban public charging points will be needed by 2030. Iberdrola is developing a public charging infrastructure plan that will ensure enough charging points, including fast and ultra-fast charging (HPC), to serve the country's main corridors and cities.

In Italy, Volkswagen will collaborate with Enel to establish the fast-charging network both along motorways and in urban areas. Volkswagen will invest about €400 million in the European programme by 2025, with further investments being borne by external partners.

The automaker confirmed it will also expand its fast-charging network in the US and China. Electrify America is planning around 3,500 fast-charging points in North America by the end of the year. In China, a total of 17,000 fast-charging points is being targeted by Volkswagen by 2025.

Energy Management

With the intention of making e-car part of the energy system, Volkswagen will be combining e-mobility and energy for further efficient use. The idea is to allow green energy from the solar energy system to be stored in the EVs and fed back into the home network thereby making EVs an integral part of future energy systems.

​The company will roll out new technology from 2022, called bi-directional charging.

Once this platform is rolled out, all vehicle models built on Volkswagen's modular electric drive matrix (MEB) will be able to store excess energy, for instance, from the home's solar panel which can then be transferred back to the home network or other buildings when needed.

Volkswagen will also offer a complete package with all modules and digital services – from the bidirectional wall box to energy management. The technology will be soon available for wider applications such as residential buildings, businesses, or in the general power grid.

​In February this year, Volkswagen Group Components opened its first battery recycling plant to ensure sustainable end-to-end responsibility for the entire value chain of the EV battery. The recycling plant in Salzgitter, Germany will help recover valuable raw materials such as lithium, nickel, manganese, and cobalt in a closed-loop together with aluminum, copper, and plastics, achieving a recycling rate of more than 90 percent over the long term.

The plant has been designed to initially recycle capacity up to 3,600 battery systems per year in its pilot phase – and it will be gradually scaled up to handle larger quantities.

Key takeaways from Power Day 2021

Volkswagen Power Day, experts suggest, signals that traditional automakers are fast catching up with EV and battery behemoth, Tesla. Last year, Volkswagen became the No.1 EV maker in Europe where sales of battery-powered EVs surged on account of stricter CO2 emission limits.

At present, the one winning factor that Volkswagen has, and Tesla does not, is scale. The iconic German automaker with its several brands and extensive market presence is in a unique position to enable faster transition to e-mobility.

Volkswagen aims to surpass Tesla's EV sales by 2025, and they very well could -- some analysts contend that day might arrive sooner than anticipated.