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Ather Energy opens its first experience center in Indore, MP

Ather Space Experience Center, Indore (Source: Ather Energy)

Ather Energy has announced that it has inaugurated its new retail outlet - Ather Space, at A B Road, Indore, in association with Kasliwal Group. The Ather 450X, India's quickest and smartest scooter, alongside the Ather 450 Plus will be available to test ride and purchase at Ather Space.

Over the years, the Madhya Pradesh government has introduced several policies to accelerate the adoption of EVs like giving subsidies up to 25 percent on building charging infrastructure, exempting the vehicle registration for the first 22,500 electric two-wheelers, Nand providing free parking at Municipal run parking facilities to all EV vehicles. These policies will accelerate the adoption of EVs in the state. The opening of Ather Space in Indore is driven by the strong consumer demand from the city since the launch of Ather 450X and 450 Plus in January 2020.

Ather Space is geared to provide a unique ownership experience along with complete service and support for the owners. The new Ather Space will offer customers an opportunity to learn about every aspect of the vehicle and provide a complete overview of the various parts with a stripped-bare unit on display. They can also book test ride slots on Ather Energy's website before visiting the experience centre. This is Ather Energy's 1st Experience Centre in Madhya Pradesh.

Earlier this year, Ather expanded its presence across multiple cities, including Mumbai, Pune, Hyderabad, Kochi, Ahmedabad, New Delhi, Trichy, Visakhapatnam, Jaipur, and Kozhikode.

Ather Energy is one of the few OEMs that also invests in building charging infrastructures. The company has installed six fast-charging points, Ather Grid, which can be found at Bhanwar Kuwa, Annapurna, Race Course Road, Nanda Nagar, Raj Mohalla, and A B Road. All the Ather Grid locations are strategically placed in key areas of the city so that it is easily accessible to EV owners across Indore. Ather Energy plans to add 8-10 more charging points to strengthen the charging network to provide smooth and stress-free rides for EV owners in the city. Ather Energy also helps customers in setting up home charging solutions in their apartments and buildings.

Ravneet Phokela, Chief Business Officer, Ather Energy said "We are pleased to partner with Kasliwal Group who has been extremely supportive in organizing the test rides and setting up the experience centre in Indore. The test ride requests and pre-orders have been pouring from Indore since the launch of Ather 450X. With the FAME II revision, the shift to EV mobility will gain more traction in the coming days. The new Ather Space is designed to provide a great experience to our evolving customer base in Indore. After Indore, we are likely to be in Bhopal and 3-4 more cities in Madhya Pradesh by the end of the year."

Mr. Aradhya Kasliwal, Managing Director, Kasliwal Group expressed "The future has arrived and the new age of biking is here in Indore now - Ather 450X. We are pleased to associate with the pioneer of electric two-wheeler technology in the country – Ather Energy, to provide smart mobility solutions to Indore. We are all charged up to electrify Indore and together with Ather Energy, we are going to provide a seamless and memorable experience to our customers in their journey with Ather Energy. 

Author : Moulin Oza
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