TVS Motor Company, BMW Motorrad expands co-operation for EVs, future tech development
TVS Motor Company and BMW Motorrad have announced that they are extending and expanding their long-term partnership with the joint development of new platforms and future technologies, including Electric Vehicles.
Based on this decision, TVS Motor Company's scope will include the design and development of future BMW Motorrad products and delivering world-class quality, supply chain management, and industrialization. Under this enhanced cooperation, both companies have identified a range of products and technologies to deliver significant business benefits.
BMW Motorrad and TVS Motor Company will develop common platforms by mutually tapping the emerging technologies in the future mobility space, keeping in mind the global requirements of customer segments in various markets. Exclusive products for both companies will be developed on these common platforms, and the companies will retail their products globally.TVS Motor Company will continue to bring on board engineering prowess in design, manufacturing, and supply chain capabilities and provide best-in-class quality and economic advantage. The first product through this cooperation will be showcased in the next two years.
Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, "In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation, and customer satisfaction. These factors and our commitment to deliver superior quality products with a strong value proposition have been key to the success of all three products launched from the platform. The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility. Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies."
Dr. Markus Schramm, Head of BMW Motorrad, said, "In light of our fruitful association with TVS Motor Company, we are delighted to extend and expand our cooperation agreement to include long-term partnership and joint development of new platforms and technologies, including electric vehicles. Our strong synergies have led to the development of impressive offerings in the sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivaled popularity with over 100,000 global customers. We look forward to the future of this cooperation."
