30x30 Initiative: Ford Pro, Xcel Energy bring EV charging solutions for business fleets

Ford Pro, the commercial division within Ford Motor Co. and American utility, Xcel Energy have launched a new 30x30 initiative that aims to install 30,000 electric vehicle charging ports for business fleets in the United States by 2030.

As part of the new initiative, the major upfront cost for EV charging equipment and installation for businesses will be offset by Xcel Energy and Ford Pro will offer its suite of end-to-end charging solutions to Xcel Energy business customers with post-installation customer service and support.

"Ford Pro and Xcel Energy are pioneering a whole new way to scale EV charging infrastructure," said Amanda Rome, Executive Vice President, Group President, Utilities and Chief Customer Officer at Xcel Energy. "Together, we are committed to making a real impact on the future of electrification in America."

The 30x30 initiative begin its operations in 2024 and will be available through Xcel Energy's broader EV supply infrastructure (EVSI) program in Colorado and Wisconsin. According to the partners, the program will seek opportunities for further expansion in states over the next six years within Xcel Energy's service territories, pending regulatory approvals, including Michigan, Minnesota, New Mexico, North Dakota, South Dakota, and Texas.

"We know electrification can be complex for businesses," said Ted Cannis, Ford Pro CEO.

"We're focused on helping them make that transition at the right time in the right way that's best for their business. We know that may require new ways of working to encourage and support adoption. We're honored to work with Xcel Energy—together we're creating a new model to help eliminate barriers for businesses in their electrification journey."

Xcel Energy's EVSI program aims to increase access to EV charging infrastructure and scale EV adoption for business fleets across Xcel Energy's service areas in the United States.