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GreenCell Mobility unveils ‘NueGo’ intercity electric bus brand in India

Image for representation only. Source: GreenCell Mobility

E-mobility start-up GreenCell Mobility has announced a new brand name 'NueGo' for its pan-India inter-city electric mobility coach service in India. Claimed as country's first intercity electric mobility bus brand, the company has plans to launch the services across 24 cities to start with.

The Mumbai-based company will be rolling out 750 premium AC e-buses across key intercity routes in Southern, Northern and Western India, covering key transit routes with coverage in over 75 cities. In the initial phase, about 250 electric buses will be plied across 24 cities, according to its official statement.

The gross CO2 emission avoided over the lifetime of these buses would be 56,154 tons. GreenCell Mobility, through its services, will be electrifying approximately 28,000 kms across the country in the next five years.

GreenCell Mobility has already acquired major state transport undertaking contracts for 900 electric city buses across 25 cities in India, making it a leading B2G player in the e-mobility segment. By transforming the shared road transport market in India, the company envisions to become one-of-the-most valued e-MaaS (electric mobility as a Service) platform globally.

Speaking on the development, Ashok Agarwal, MD and CEO, GreenCell Mobility said, "NueGo as a brand is committed to serving global citizens of India by ensuring every stage of their journey feels nothing less than 'world class'. The brand promise is to deliver a seamless booking experience, exceptional ride quality and in-cabin experience, while ensuring a safer and greener ride; we're here to elevate the customer's experience."

GreenCell is an emerging platform to provide e-MaaS, initially using electric buses and delivering the core value proposition of cheaper non-polluting on-demand shared transportation, charging infrastructure, and enabling products for the e-mobility value chain.

It is backed by EverSource Capital, the fund manager of India's pioneering climate impact fund. EverSource Capital is an equal joint venture between Everstone Group, Asia's premier investment group, and Lightsource bp, a global leader in development and management of solar energy projects.

Author : Dhiyanesh Ravichandran
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