Tata CURVV electric SUV: Concept to become production ready within two years
As a clear sign of its EV-based future, homegrown Tata Motors has unveiled a futuristic all-electric SUV concept – CURVV. With distinctive coupe-ish silhouette and edgy styling cues, the company says that the new concept car will usher in premium styling into the mass-market electric car segment.
What's more interesting is the production timeline for the concept. Tata Motors has announced that the production-ready version of the car will enter the domestic market less than two years from now, as an extension of the brand's EV portfolio in India. An Internal Combustion Engine (ICE) version will also follow suit, it added.
Speaking at the launch event, Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, said, "Our ongoing business turnaround is history in the making. From record sales to upping our market share game, the last fiscal has been nothing but magical for us. We not only emerged as the No. 1 SUV player with our array of products in our portfolio, but we also continued to supercharge our growth in the EV space with our highest ever annual EV sales going up by 353 percent vs FY21."
"With a fantastic year gone by, it gives me immense pleasure to announce a flying start to the new year, with a brand new 'promise', a brand new 'thought', and a brand new 'design' – all put together in this magnificent Electric SUV Concept – CURVV. Our focus here has been to enable customers with a product option that is the perfect amalgamation of modern functionality and design. With a robust SUV DNA at its core, and a plethora of new-age materials, features and interfaces, we are confident that this Coupe Concept will redefine mainstream SUV design", he added.
Furthermore, with the concept CURVV, he claimed that Tata Motors would enter into 'Generation 2' EV architecture, which will further enhance the adoption of EVs in India by overcoming the current barriers.
According to the company, the new EV architecture will be advanced, flexible, and capable of offering multi-powertrain options. Products on this architecture will be crafted to deliver a higher range while retaining the credibility and reliability standards set by the Generation 1 products powered by 'Ziptron'.