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Propelling growth with e-hauling products

The Cellestial E-Mobility founding members (L to R): Syed Mubasheer (Partner), Siddhartha Durairajan (CEO), Midhun Kumar (Director-Manufacturing), and Vinod Moudgil (Director)
The Hyderabad-based startup Cellestial E-Mobility, launched its first e-tractor early last month. The electric powered tractor, engineered to be zero-emission and environment-friendly, is designed to benefit the Indian agri and goods carriage market.
The 6HP e-tractor (equivalent to 21HP diesel tractor) is equipped with features like battery swapping, regenerative braking, power inversion (can be used to power a UPS), charging from residential AC outlet and fast charging. Making it an ideal vehicle for horticultural or greenhouse works, or even moving goods within factories, warehouses and to haul baggage at airports.
Cellestial E-Mobility was set up in May 2019, and was funded with $200,000 as initial investment from Singapore-based strategic investor. Its e-haulage products and services aim to cater to the requirement of electrical mobility systems. The company believes 'Green is the new Innovation', and is working on creating smart automotive solutions through designing and manufacturing vehicles powered by sustainable energy sources.

Following is an online interview with Siddharth Durairajan, CEO & Founder – Cellestial E-Mobility, where he talks about the salient features of the e-tractor and the company's future plans. 

One of the problems facing the farming community is the lack of skilled people, so using your vehicle might pose similar issues; how do you propose to tackle that?

 With rapid advancement in agricultural industry and growing every year, I would say basic understanding of farming is essential over complete farming skill. Since we are the early bird in the market, this enables us to roll out number of variants in a very short time. In a year or so we plan to roll out first Indian automated e-tractor to perform all agricultural tasks automatically.

Are you planning to introduce an autonomous version of the e-tractor in the future?

 Yes, we are working on an autonomous e-tractor, with an idea to minimalize human intervention in the farming process. In a year or two we will be ready with first working prototype. It will be the most fascinating invention in agricultural field yet.

How has the infusion of funding impacted your growth plans? Which area are the funds being focused on and why?

It hardly took us a month to raise the first round of investment, and we are in discussions with prospective investors. This shows willingness of investors to invest in e-mobility. Our idea to manufacture 8,000 e-tractors in the next 36 months and developing further advanced variants in e-tractors and other e-products, seem like an obvious reality now.
Developing electric tractors and vehicles is more about technology than anything else. So, majority of our start-up capital was directed towards R&D. With prototype in place, we are now channelizing our funds equally between R&D and improving manufacturing capabilities.  

Author : IESA
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