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Mahindra Electric Mobility, CSC join forces to promote rural EV adoption

Alfa e-3W (Source: Mahindra Electric Mobility Ltd)

Mahindra Electric Mobility Ltd (MEML) has announced that it has partnered with Common Service Centres (CSC), a government organization that helps employ in rural India, to encourage the adoption of electric vehicles.

Through this alliance with CSC, MEML will offer its range of electric vehicles like the Treo and Alfa to aspiring customers in the rural markets, the company said in a declaration.

Commenting on the collaboration, MEML CEO Suman Mishra stated, ''Such tie-ups can provide gainful employment opportunities for the educated youth in India to earn a proud livelihood.''

The earning ability with Mahindra electric three-wheelers is quite high while the maintenance is the lowest when compared to conventional fuel vehicles and the benefit to the environment is significant, she added.

''This tie-up will help us to penetrate rural markets and propagate the use of electric vehicles, thereby helping India achieve its EV mission quicker,'' Mishra said.

CSC engages Village Level Entrepreneurs (VLEs) to enable a smoother operation and they form the connection between customers and original equipment manufacturers (OEMs). VLEs spread awareness of the government initiatives in villages.

MEML said at present, there are more than 4.7 lakh VLEs across India while the number of CSCs is 4.5 lakh. The rural e-mobility program was started last year by CSC to encourage electric vehicles and electric charging infrastructure. 

Author : Debi Dash
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